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Fifteen years ago Sonny’s Inc. was created
by Sonny Hoogwerf. His aim was to entertain people by means of his
greatest passion: MUSIC !!! . Not just any music, it had to be music
of the highest quality, which would entertain and thrill people.
He went looking for excellent musicians trained at the Academy of
Music, who shared the same passion and vision and considered entertainment
of paramount importance. Within a short period of time Sonny was
able to form a 7-piece band.
Many
rehearsals followed, which resulted in a diverse and contemporary
repertoire. The band was ready to roll! In the beginning they performed
in pubs like Café Thijssen, the Bamboo Bar and de Heeren
van Aemstel. At the time the places to be.
Here music lovers
gathered to enjoy quality music. The band’s enthusiasm was
really effective: throbbing and roaring guitars, musicians kicking
up a dust and wild saxophone solos contributed to superheated venues
filled with people having the time of their lives. Sonny’s
Inc was really burning down the house! One thing led to another
and the band was asked to perform at weddings and parties; then
things really got started! There was no holding them back anymore,
more rehearsals followed and things were beginning to pay off. People
started booking them for business parties, festivals and student
parties throughout The Netherlands and even abroad.
Because of their
ever increasing popularity, Sonny’s Inc. were able to respond
to the wishes of guests and fine-tuned their repertoire to those
needs. Besides their own compositions, which always play an important
role and some of which have been released on CD, Sonny’s Inc
adapted popular hit songs, which were crowd pullers. Songs were
sometimes refashioned, completed with a swinging or romantic beat,
lavished with an exotic flavour or played as a bubbling medley!
Their broad
repertoire and ever changing sound always struck the right chord.
Their interactive performance and the fact that all musicians play
wireless instruments create a contagious interaction with their
audience: musicians mingle with the crowd while playing and Sonny
Hoogwerf can be seen swinging on top of the bar or hanging from
a chandelier. There are no boundaries, for their ultimate goal is
to entertain their audience, so they can go absolutely crazy. Because
of the band’s full tilt energy and their professionalism,
they were invited to add lustre to many special events: The palace
het Loo, the marriage of Prince Maurits and Princess Marilene, which
the band also treasures as an unforgettable event.
They were present
at parties of Jan des Bouvrie, Abraham Moskowicz, Minister Ruding
and top-tennis player Sjeng Schalken. Another special event was
Eurodisney’s anniversary, the Oranjebal in Oman for Shell,
Ruth Jacott’s theatre season was rounded off with a great
performance and they played at several benefit concerts in for instance
Poland, for Warchild, for the Richard Krajicek Foundation and for
Doe een Wens foundation.
But there were more highlights during the last few years, like recording
two live albums: Live at Odeon and Live at de Heeren van Aemstel
and several singles, a video clip in South-Africa, and competing
in the Songfestival 2000 and 2003, several television-performances
in a.o. Ivo Niehe’s TV Show, Jos op 1 by Jos Brink, U bent
aan de Beurt by Peter-Jan Rens, De Notenclub, Veronica’s Nightclub,
Christine van de Horst’s Nachtsuite, Live & Cooking, and
many more.
It is very difficult
to describe Sonny’s Inc. in a few words, but Willem van Kooten
of all people, the man who was famous for his eloquence on Dutch
national radio, needs just a few well-chosen words to describe Sonny’s
Inc.: “This?” Willem van Kooten ( ex-DJ Joost den Draaijer)
says: “This is party music at its best! You have to be there
to experience it!” quite a compliment., isn’t it?
Sonny’s Inc. is a 7 man band: Roland Gaedtgens on keyboards,
Huig Ouwehand on bass, Ramon Braumuller on drums, Dirk van de Wal
on guitar, David Rockefeller on trumpet and Arjan Muusz on saxophone.
All alumni of The Academy of Music, who are also active as studio
musicians and/or as teachers at the academies of Music in the Netherlands.
To put it briefly, musicians in heart and soul, which can be seen
and heard during our performances!
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